A Rolex watch represents a marriage of history, engineering, and luxury. If you value exceptional durability, timeless style, and strong resale potential—and you’re willing to navigate waitlists and maintenance costs—a Rolex can be a rewarding investment and a lifelong companion. Conversely, if the steep price, mainstream ubiquity, or ongoing upkeep give you pause, you may find better value or creativity in other watch brands.

Ultimately, the decision to buy a Rolex should align with your personal priorities: whether that’s the prestige of the crown, the heritage of fine watchmaking, or simply the joy of wearing a meticulously crafted timepiece every day.